Market Updates

10 Key Features of a Successful HMO Property

Dean Parata

Managing Director

April 10, 2025

5min

Learn the 10 most important features that make an HMO property profitable, compliant and desirable for tenants – essential reading for any UK landlord or investor.

10 Key Features of a Successful HMO Property – HMO Investment Tips

Houses in Multiple Occupation (HMOs) have become a popular investment strategy for UK landlords looking to maximise rental yields. By letting individual rooms within a single property to unrelated tenants, landlords can generate significantly more income than with traditional single lets. But not all HMOs are created equal.

A successful HMO isn’t just about squeezing in as many rooms as possible — it’s about designing a space that’s compliant, attractive, and functional. The right features will not only ensure tenant satisfaction and safety, but also reduce void periods and boost long-term profitability.

Here are 10 essential features every HMO property should have:


1. Prime Location

Location is everything in property — and even more so for HMOs. Your ideal tenant might be a student, young professional, or key worker, but in every case, convenience is key.

Tip: Use tools like SpareRoom or Rightmove to research tenant demand in different areas. For instance, student HMOs perform well in towns like Manchester, Leeds or Nottingham, whereas professional lets may be more suited to commuter belts near London or Birmingham.

Successful HMO property investment in the UK

2. Property Layout and Type

Not all property types convert well into HMOs. Semi-detached and terraced houses tend to be the sweet spot — detached properties offer more freedom but can come with higher costs.

When assessing suitability:

3. Spacious Bedrooms

Size matters. According to UK law, any bedroom let to a single adult must be at least 6.51m² (or 10.22m² for two adults). But legal minimums don’t always mean tenant satisfaction.

Pro tip: Bigger rooms attract better tenants and command higher rents. A double room with en suite in a professional HMO can fetch £550–£750 pcm depending on location.

Modern HMO property exterior in a high-demand UK area

Modern HMO property exterior in a high-demand UK area

4. Quality Communal Areas

Tenants spend most of their time in their own rooms, but a well-designed communal space is vital for overall satisfaction and social harmony.

5. Bathrooms

Tenants won’t tolerate long queues for the shower. The golden rule is:

Stat: Properties with en suite options can reduce void periods by up to 30%, according to PropertyData.

Spacious and well-furnished HMO communal lounge area

6. Safety & Compliance

This isn’t just about ticking boxes — it’s about protecting lives and your investment.

Key compliance features include:

Failure to comply can lead to fines up to £30,000 and loss of licence — don’t cut corners.

7. Efficient Heating and Insulation

Energy costs are one of the biggest outgoings for HMO landlords — especially if bills are included in the rent.

Energy tip: From 2025, all new tenancies must meet EPC rating C or above. Retrofitting now could save future headaches — and boost tenant appeal.

Private ensuite bedroom in a successful UK HMO property

8. Internet & Utilities

Reliable broadband is non-negotiable in HMOs—especially with the rise of remote working.

Note: Some landlords use smart meters or utility management platforms to monitor usage and avoid unexpected bills.

9. Storage and Laundry

These might seem like “nice-to-haves,” but they’re often deal-breakers for tenants.

Tenant insight: A study by OpenRent found that properties with laundry and bike storage rented 14% faster.

Energy-efficient design in UK HMO property

10. Managing Agents

Even the best HMOs can fall apart with poor management. Tenants expect:

Good management = longer tenancies, less drama, and better reviews.

Tip: Consider specialist HMO managing agents — they understand the model better than general high street agents.

Conclusion

A successful HMO doesn’t happen by accident. It’s the result of careful planning, attention to detail, and a deep understanding of what tenants want — and what regulations demand.

Each of these 10 features plays a vital role in:

Whether you’re converting your first property or expanding your portfolio, keeping these principles at the forefront of your strategy will put you on the path to HMO success.

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